Dear blogreader,
It is 2:08am and I am minutes away from finishing the book Cowboy´s Code by Joe Schroeder.The book is absolutely riveting.The tone is very tongue-in-the-cheek but also thought provoking.I think the case Joe Schroder makes for effective marketing is only outrageous because it is so true.I think each time I look at successful corporations like Microsoft and McDonald´s I will always recall what he says about psychology and the numbers game.I am only starting out on his wavepage and splashpage websites and this book was thoroughly enjoyable and educative.He speaks from the voice of a ¨maestro¨and who can blame him?The man has been on the front covers of UPLINE, Small Business, Profit Now, and Cutting Edge magazines as well as having been voted #1 MLM course by Profit Now.I like his brutal honesty and simple to implement marketing ideas.His products are retail and this is appealing to any network marketer who struggles to close sales orassociate so easily.He does not sell,he markets and he is generous enough to share samples of this info on this website See his short biography here taken from the magazine sixfigureincome.
This morning I was also inspired by Mr Warren Buffet´s 10 videoclips taken during a speech at a graduation of an MBA program from youtube.The man endorses simple concepts as a way of making profitable stocks options.Some of the Buffetology includes advice to buy stocks of a company whose business the investor knows,choosing business with good product where good product equals strong brand and loyalty from customer and a company with good management among other criteria.I thought he made simple sense and that appealed to me.I recalled once I asked advice from an actuary friend about stock options and got one of the vaguiest answers ever.I maintain that true knowledge and skill in a subject means the subject can be explained to a child and they will be able to catch the concept.Anyway,to read the rest of the profile of the charmed life of Warren Buffet,click here.
Watch out for his memorable quote about habit from the viodeoclip...He says the chains of habit are too light to be felt until they are too heavy to be broken.
